CLAY WORKSHOP
Clay Workshop is an inclusive pottery studio in Liverpool, built around community, craft and accessibility.
The brief was simple: create a visual identity that felt true to the space, the people, and the way the studio is actually used.
Building a visual identity through documentary work.
The scope included brand storytelling imagery, founder portraits, behind-the-scenes documentation and event coverage. This ranged from the studio’s opening to collaborative events such as a pottery and wine night with Bunch. Short-form video content was also produced for digital use.
The resulting body of work is now used across Clay Workshop’s website, social platforms, press and print. It provides a consistent visual language that supports the business as it grows, while staying grounded in the experience it offers its customers.
For brands looking to build an honest visual identity, so people know what to expect and feel ready to book.